Projects per year
Researcher in consumer motivaiton with focus on motivation for animal ownership and psychology and socoiology of human-animal interactions. Every animal is connected to a human in some way, directly or indirectly. Consequently, understanding and human interest and motivation in human animal interactions will help animal advocates connect with and positively influence human, in relation to their animals. Specialism in horse ownership and a passionate avocate for horse people. Open for collaboration in all animal ownership, communication, marketing principles in human behaviour change, and human motivation.
Consumer Motivation, Doctorate, University of Gloucestershire
1 Jul 2016 → 16 Oct 2020
Award Date: 16 Oct 2020
Research Supervisor, University of Gloucestershire
6 Jan 2021 → …
Visiting Lecturer - Marketing, University of Gloucestershire
1 Sep 2019 → …
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Why Do People Own Horses?: The experiences of highly involved dressage horse owners in the United KingdomBornemann, D., Jun 2021, Equine Cultures in Transition: Past, Present and Future Challenges.
Research output: Chapter in Book/Report/Conference proceeding › Conference abstract
Dumbell, L., Motyl, I., Douglas, J., Lewis, V. & Murphy, D., Aug 2015, 11th international Conference of the International Equitataion Science Proceedings. p. 45 1 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contributionOpen Access
Activity: Participating in or organising an event types › Organising a Conference
Darcy Bornemann (Speaker)Dec 2021
Activity: Talk or presentation types › Invited talk
Darcy Bornemann (Member)Oct 2018
Activity: Membership types › Membership of learned societies or subject associations