Projects per year
Personal profile
Overview
Researcher in consumer motivaiton with focus on motivation for animal ownership and psychology and socoiology of human-animal interactions. Every animal is connected to a human in some way, directly or indirectly. Consequently, understanding and human interest and motivation in human animal interactions will help animal advocates connect with and positively influence human, in relation to their animals. Specialism in horse ownership and a passionate avocate for horse people. Open for collaboration in all animal ownership, communication, marketing principles in human behaviour change, and human motivation.
Education/Academic qualification
Consumer Motivation, Doctorate, Why Do People Own Horses? The experiences of highly involved dressage horse owners in the United Kingdom, University of Gloucestershire
1 Jul 2016 → 16 Oct 2020
Award Date: 16 Oct 2020
External positions
Research Supervisor, University of Gloucestershire
6 Jan 2021 → …
Visiting Lecturer - Marketing, University of Gloucestershire
1 Sep 2019 → …
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Network
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Projects
- 1 Active
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Teaching Development Scheme Evaluation ILM course
Wilkinson, K., De Martin Silva, L. & Bornemann, D.
1/3/22 → 31/10/23
Project: Research project
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Why Do People Own Horses?: The experiences of highly involved dressage horse owners in the United Kingdom
Bornemann, D., Jun 2021, Equine Cultures in Transition: Past, Present and Future Challenges.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract
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A preliminary comparison of rider position between a horse simulator and a live horse
Dumbell, L., Motyl, I., Douglas, J., Lewis, V. & Murphy, D., Aug 2015, 11th international Conference of the International Equitataion Science Proceedings. p. 45 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access
Prizes
Activities
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International Society for Anthrozoology Conference 2024
Darcy Bornemann (Participant) & Clare Thomas-Pino (Participant)
Aug 2024Activity: Participating in or organising an event types › Organising a Conference
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Decision Making: Introduction to Research Theories
Darcy Bornemann (Speaker)
Dec 2021Activity: Talk or presentation types › Invited talk
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16th CIRCLE Conference
Darcy Bornemann (Keynote speaker)
2019Activity: Talk or presentation types › Conference Keynote speech
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Association of Consumer Research (External organisation)
Darcy Bornemann (Member)
Oct 2018Activity: Membership types › Membership of learned societies or subject associations
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DBA Colloquium Research Conference
Darcy Bornemann (Speaker)
Jul 2018Activity: Talk or presentation types › Oral presentation at Conference