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Personal profile


Researcher in consumer motivaiton with focus on motivation for animal ownership and psychology and socoiology of human-animal interactions. Every animal is connected to a human in some way, directly or indirectly. Consequently, understanding and human interest and motivation in human animal interactions will help animal advocates connect with and positively influence human, in relation to their animals. Specialism in horse ownership and a passionate avocate for horse people. Open for collaboration in all animal ownership, communication, marketing principles in human behaviour change, and human motivation.

Education/Academic qualification

Consumer Motivation, Doctorate, Why Do People Own Horses? The experiences of highly involved dressage horse owners in the United Kingdom, University of Gloucestershire

1 Jul 201616 Oct 2020

Award Date: 16 Oct 2020

External positions

Research Supervisor, University of Gloucestershire

6 Jan 2021 → …

Visiting Lecturer - Marketing, University of Gloucestershire

1 Sep 2019 → …


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