• 5 Citations
  • 1 h-Index
20162018
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Personal profile

Personal profile

A Senior Lecturer and Program Manager with a passion to explore commercial activity and strategic developments in professional sports.

Research interests

Sport Marketing Communications, Management, Management and Evaluation of Sponsorship, Consumer behaviour, Branding of Sports Properties, Strategic Development of Sport & Sport Organisations, Service Quality in Sport and Leisure, Strategic Collaboration and Relationships, Commitment in Sponsorship Deals, Fan Behaviour in Professional Sport.

Personal profile

A Senior Lecturer and Program Manager with a passion to explore commercial activity and strategic developments in professional sports.

Research interests

Sport Marketing Communications, Management, Management and Evaluation of Sponsorship, Consumer behaviour, Branding of Sports Properties, Strategic Development of Sport & Sport Organisations, Service Quality in Sport and Leisure, Strategic Collaboration and Relationships, Commitment in Sponsorship Deals, Fan Behaviour in Professional Sport.

Education/Academic qualification

Sport Management, MA

Fingerprint Dive into the research topics where Michael Green is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

networking Earth & Environmental Sciences
social network Earth & Environmental Sciences
sport Earth & Environmental Sciences
marketing Earth & Environmental Sciences
emerald Earth & Environmental Sciences
gender Earth & Environmental Sciences
communication Earth & Environmental Sciences
market Earth & Environmental Sciences

Research Output 2016 2018

  • 5 Citations
  • 1 h-Index
  • 1 Journal Article
  • 1 Editorial

“To what extent do football organisations and networks allow individuals to ‘thrive’?”

Green, M. & Ghaye, T., 26 Oct 2018, In : Managing Sport and Leisure. 23, 1-2, p. 1-6 6 p.

Research output: Contribution to journalEditorial

Open Access
5 Citations (Scopus)
545 Downloads (Pure)

The impact of social networks in the development of a personal sports brand

Green, M. R., 2016, In : Sports, Business and Management. 6, 3, p. 274-294 21 p.

Research output: Contribution to journalJournal Article

Open Access
File
networking
social network
sport
marketing
emerald

Prizes

Hartpury Employee of Month

Michael Green (Recipient), 1 Sep 2016

Prize: Other distinction

Activities 2015 2018

  • 2 Participation in conference
  • 2 Editorial activity
  • 1 Organising a Conference
  • 1 Membership of learned societies or subject associations

Managing Sport and Leisure (Journal)

Michael Green (Editor)
Oct 2018

Activity: Publication peer-review and editorial work typesEditorial activity

Creating a better future for European Football

Michael Green (Organiser)
4 May 2017

Activity: Participating in or organising an event typesOrganising a Conference

Creating a better future for European Football

Michael Green (Organiser), Tony Ghaye (Participant), Kevin Ball (Participant), Richard Whincup (Participant), Helen Symons (Participant), Jean Williams (Participant), Simon Chadwick (Participant), Dan Parnell (Participant), Paul Widdop (Participant), Jon Whittingham (Participant), Johannes Van Sterkenberg (Participant), Robert Wilson (Participant), Steven Bullough (Participant), Kevin Dixon (Participant), John Nauright (Participant), David Buckwell (Participant), Jacqueline Halliday (Participant), Janet Street (Participant), Stuart English (Participant), Kristjaan Speakman (Participant), Tom Webb (Participant), Jeff McCarthy (Participant), Heidi Edwards (Participant), Eleanor Drywood (Participant)
4 May 2017

Activity: Participating in or organising an event typesParticipation in conference

Future Football: A Design for Life

Michael Green (Organiser)
30 Nov 2016

Activity: Participating in or organising an event typesParticipation in conference

The International Journal of Football Business and Management (Journal)

Michael Green (Editor in chief), Tony Ghaye (Editor), Jean Williams (Editor), Simon Chadwick (Member of editorial board), Dan Parnell (Member of editorial board), Paul Widdop (Member of editorial board), Jon Whittingham (Member of editorial board), David Buckwell (Member of editorial board), Kristjaan Speakman (Member of editorial board), Luciana De Martin Silva (Member of editorial board), John Nauright (Member of editorial board), Steven Bullough (Member of editorial board), Alex Twitchen (Member of editorial board), Andy Adcroft (Member of editorial board), David Priestley (Member of editorial board), James McCarron (Member of editorial board), Paul Dietschy (Member of editorial board), Ramon Llopis-Goig (Member of editorial board), Leah Gillooly (Member of editorial board), Angel Barajas (Member of editorial board), Patrico Fernández (Member of editorial board), Rhonda Cohen (Member of editorial board), Frank Pons (Member of editorial board), Andrea Seabra (Member of editorial board), Paul Appleton (Member of editorial board), Jacco van Sterkenburg (Member of editorial board), Mark Doidge (Member of editorial board), Stefan Walzel (Member of editorial board), Peter Millward (Member of editorial board), Kevin Dixon (Member of editorial board), Sara Ward (Member of editorial board), John Hayton (Member of editorial board), Jimmy O'Gorman (Member of editorial board), John Hughson (Member of editorial board), Kathryn Curran (Member of editorial board), Stacey Pope (Member of editorial board), Thomas Webb (Member of editorial board)
2016 → …

Activity: Publication peer-review and editorial work typesEditorial activity

Press / Media

BBC Radio Gloucestershire Interview

Michael Green

13/3/13

1 media contribution

Press/Media: Press / Media