• 8 Citations
  • 1 h-Index
20162018
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Personal profile

Personal profile

A Senior Lecturer and Program Manager with a passion to explore commercial activity and strategic developments in professional sports.

Research interests

Sport Marketing Communications, Management, Management and Evaluation of Sponsorship, Consumer behaviour, Branding of Sports Properties, Strategic Development of Sport & Sport Organisations, Service Quality in Sport and Leisure, Strategic Collaboration and Relationships, Commitment in Sponsorship Deals, Fan Behaviour in Professional Sport.

Personal profile

A Senior Lecturer and Program Manager with a passion to explore commercial activity and strategic developments in professional sports.

Research interests

Sport Marketing Communications, Management, Management and Evaluation of Sponsorship, Consumer behaviour, Branding of Sports Properties, Strategic Development of Sport & Sport Organisations, Service Quality in Sport and Leisure, Strategic Collaboration and Relationships, Commitment in Sponsorship Deals, Fan Behaviour in Professional Sport.

Education/Academic qualification

Sport Management, MA

Fingerprint Dive into the research topics where Michael Green is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

networking Earth & Environmental Sciences
social network Earth & Environmental Sciences
sport Earth & Environmental Sciences
marketing Earth & Environmental Sciences
emerald Earth & Environmental Sciences
gender Earth & Environmental Sciences
communication Earth & Environmental Sciences
market Earth & Environmental Sciences

Research Output 2016 2018

  • 8 Citations
  • 1 h-Index
  • 1 Journal Article
  • 1 Editorial

“To what extent do football organisations and networks allow individuals to ‘thrive’?”

Green, M. & Ghaye, T., 26 Oct 2018, In : Managing Sport and Leisure. 23, 1-2, p. 1-6 6 p.

Research output: Contribution to journalEditorial

Open Access
8 Citations (Scopus)
547 Downloads (Pure)

The impact of social networks in the development of a personal sports brand

Green, M. R., 2016, In : Sports, Business and Management. 6, 3, p. 274-294 21 p.

Research output: Contribution to journalJournal Article

Open Access
File
networking
social network
sport
marketing
emerald

Prizes

Hartpury Employee of Month

Michael Green (Recipient), 1 Sep 2016

Prize: Other distinction

Activities 2015 2019

  • 4 Participation in conference
  • 2 Editorial activity
  • 1 Organising a Conference
  • 1 Membership of learned societies or subject associations

Morality and Leadership in Sport Symposium

Michael Green (Participant)
May 2019

Activity: Participating in or organising an event typesParticipation in conference

Managing Sport and Leisure (Journal)

Michael Green (Editor)
Oct 2018

Activity: Publication peer-review and editorial work typesEditorial activity

Leadership in Sport Symposium

Michael Green (Participant)
Apr 2018

Activity: Participating in or organising an event typesParticipation in conference

Creating a better future for European Football

Michael Green (Organiser)
4 May 2017

Activity: Participating in or organising an event typesOrganising a Conference

Creating a better future for European Football

Michael Green (Organiser), Tony Ghaye (Participant), Kevin Ball (Participant), Richard Whincup (Participant), Helen Symons (Participant), Jean Williams (Participant), Simon Chadwick (Participant), Dan Parnell (Participant), Paul Widdop (Participant), Jon Whittingham (Participant), Johannes Van Sterkenberg (Participant), Robert Wilson (Participant), Steven Bullough (Participant), Kevin Dixon (Participant), John Nauright (Participant), David Buckwell (Participant), Jacqueline Halliday (Participant), Janet Street (Participant), Stuart English (Participant), Kristjaan Speakman (Participant), Tom Webb (Participant), Jeff McCarthy (Participant), Heidi Edwards (Participant), Eleanor Drywood (Participant)
4 May 2017

Activity: Participating in or organising an event typesParticipation in conference

Press / Media

BBC Radio Gloucestershire Interview

Michael Green

13/3/13

1 media contribution

Press/Media: Press / Media