Research Output per year
A Senior Lecturer and Program Manager with a passion to explore commercial activity and strategic developments in professional sports.
Sport Marketing Communications, Management, Management and Evaluation of Sponsorship, Consumer behaviour, Branding of Sports Properties, Strategic Development of Sport & Sport Organisations, Service Quality in Sport and Leisure, Strategic Collaboration and Relationships, Commitment in Sponsorship Deals, Fan Behaviour in Professional Sport.
Sport Management, MA
Research output: Contribution to journal › Editorial
Research output: Contribution to journal › Journal Article
Activities per year
Activity: Participating in or organising an event types › Participation in conference