Research Output per year
Personal profile
Personal profile
A Senior Lecturer and Program Manager with a passion to explore commercial activity and strategic developments in professional sports.
Research interests
Sport Marketing Communications, Management, Management and Evaluation of Sponsorship, Consumer behaviour, Branding of Sports Properties, Strategic Development of Sport & Sport Organisations, Service Quality in Sport and Leisure, Strategic Collaboration and Relationships, Commitment in Sponsorship Deals, Fan Behaviour in Professional Sport.
Personal profile
A Senior Lecturer and Program Manager with a passion to explore commercial activity and strategic developments in professional sports.
Research interests
Sport Marketing Communications, Management, Management and Evaluation of Sponsorship, Consumer behaviour, Branding of Sports Properties, Strategic Development of Sport & Sport Organisations, Service Quality in Sport and Leisure, Strategic Collaboration and Relationships, Commitment in Sponsorship Deals, Fan Behaviour in Professional Sport.
Education/Academic qualification
Sport Management, MA
Fingerprint Dive into the research topics where Michael Green is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
networking
Earth & Environmental Sciences
social network
Earth & Environmental Sciences
sport
Earth & Environmental Sciences
marketing
Earth & Environmental Sciences
emerald
Earth & Environmental Sciences
gender
Earth & Environmental Sciences
communication
Earth & Environmental Sciences
market
Earth & Environmental Sciences
Research Output 2016 2018
“To what extent do football organisations and networks allow individuals to ‘thrive’?”
Green, M. & Ghaye, T., 26 Oct 2018, In : Managing Sport and Leisure. 23, 1-2, p. 1-6 6 p.Research output: Contribution to journal › Editorial
Open Access
8
Citations
(Scopus)
547
Downloads
(Pure)
The impact of social networks in the development of a personal sports brand
Green, M. R., 2016, In : Sports, Business and Management. 6, 3, p. 274-294 21 p.Research output: Contribution to journal › Journal Article
Open Access
File
networking
social network
sport
marketing
emerald
Prizes
Activities 2015 2019
Morality and Leadership in Sport Symposium
Michael Green (Participant)May 2019
Activity: Participating in or organising an event types › Participation in conference
Managing Sport and Leisure (Journal)
Michael Green (Editor)Oct 2018
Activity: Publication peer-review and editorial work types › Editorial activity
Leadership in Sport Symposium
Michael Green (Participant)Apr 2018
Activity: Participating in or organising an event types › Participation in conference
Creating a better future for European Football
Michael Green (Organiser)4 May 2017
Activity: Participating in or organising an event types › Organising a Conference
Creating a better future for European Football
Michael Green (Organiser), Tony Ghaye (Participant), Kevin Ball (Participant), Richard Whincup (Participant), Helen Symons (Participant), Jean Williams (Participant), Simon Chadwick (Participant), Dan Parnell (Participant), Paul Widdop (Participant), Jon Whittingham (Participant), Johannes Van Sterkenberg (Participant), Robert Wilson (Participant), Steven Bullough (Participant), Kevin Dixon (Participant), John Nauright (Participant), David Buckwell (Participant), Jacqueline Halliday (Participant), Janet Street (Participant), Stuart English (Participant), Kristjaan Speakman (Participant), Tom Webb (Participant), Jeff McCarthy (Participant), Heidi Edwards (Participant), Eleanor Drywood (Participant)4 May 2017
Activity: Participating in or organising an event types › Participation in conference