To Tweet or not to Tweet? A comparative case study on Social Media use within SME's in the Equine industry

E. Callaghan, Gillian Reindl

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication6th Alltech-Hartpury Student Conference Proceedings
Pages18
Number of pages1
Publication statusPublished - 4 May 2016
Event6th Alltech-Hartpury Student Conference - Hartpury College, Gloucester, United Kingdom
Duration: 3 May 20163 May 2016

Conference

Conference6th Alltech-Hartpury Student Conference
Abbreviated titleAlltech2016
CountryUnited Kingdom
CityGloucester
Period3/5/163/5/16

Cite this

Callaghan, E., & Reindl, G. (2016). To Tweet or not to Tweet? A comparative case study on Social Media use within SME's in the Equine industry. In 6th Alltech-Hartpury Student Conference Proceedings (pp. 18)
Callaghan, E. ; Reindl, Gillian. / To Tweet or not to Tweet? A comparative case study on Social Media use within SME's in the Equine industry. 6th Alltech-Hartpury Student Conference Proceedings. 2016. pp. 18
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title = "To Tweet or not to Tweet? A comparative case study on Social Media use within SME's in the Equine industry",
author = "E. Callaghan and Gillian Reindl",
year = "2016",
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booktitle = "6th Alltech-Hartpury Student Conference Proceedings",

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Callaghan, E & Reindl, G 2016, To Tweet or not to Tweet? A comparative case study on Social Media use within SME's in the Equine industry. in 6th Alltech-Hartpury Student Conference Proceedings. pp. 18, 6th Alltech-Hartpury Student Conference, Gloucester, United Kingdom, 3/5/16.

To Tweet or not to Tweet? A comparative case study on Social Media use within SME's in the Equine industry. / Callaghan, E.; Reindl, Gillian.

6th Alltech-Hartpury Student Conference Proceedings. 2016. p. 18.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - To Tweet or not to Tweet? A comparative case study on Social Media use within SME's in the Equine industry

AU - Callaghan, E.

AU - Reindl, Gillian

PY - 2016/5/4

Y1 - 2016/5/4

M3 - Conference contribution

SP - 18

BT - 6th Alltech-Hartpury Student Conference Proceedings

ER -

Callaghan E, Reindl G. To Tweet or not to Tweet? A comparative case study on Social Media use within SME's in the Equine industry. In 6th Alltech-Hartpury Student Conference Proceedings. 2016. p. 18